What are
moments that matter™?
Over the period of time a person works for your company, there are key moments that shape how engaged, excited and aligned they are - whether they feel they belong working for you. Typically, these occur when new people come onboard, and when there's significant change (i.e. new leaders, strategies, systems, processes, a reorganization, a merger, etc.)

Communicating well in these moments that matter builds loyalty and engagement, over time creating a culture of caring that attracts great people, motivates them, and makes them want to stay at your company.

Areas of Practice

NAVIGATING DISRUPTIVE CHANGE
How you communicate during periods of change directly impacts your team’s trust, security, and sense of belonging. Whether introducing new technology, integrating cultures after a merger, reorganizing, or reducing staff, transparent and inclusive communication can reduce fear, maintain alignment, and preserve trust.

STRATEGIC ALIGNMENT
How do you communicate your strategy to employees and keep them aligned as it evolves? Customize your messaging so everyone—from new hires to established teams—understands the strategy, what it means for them, and their role in bringing it to life.

CULTURE BUILDING
What behaviors do your people need to embrace for your business to succeed? Systematically shape your culture by reinforcing desired behaviors through messaging, recognition, and rewards. Foster trust, openness, collaboration, curiosity, experimentation, and innovation while breaking down silos and replacing undesirable behaviors with more effective approaches.

EMPLOYMENT BRAND
Why do people come to work for you, and why do they stay? Is your employee value proposition reflected consistently in job listings, websites, job descriptions, training, and employee programs? Most importantly, does the actual employee experience deliver on the promise of your employment brand?

PR, CRISIS COMMUNICATIONS & EXECUTIVE VISIBILITY
How are you managing your company’s reputation and your own visibility? A strong public relations strategy can help attract funding and talent through speaking, social media, press, events, and podcasts -- while preparing you to communicate effectively during a crisis and protect your reputation.

EMPLOYEE ONBOARDING
How do you introduce new employees to your purpose, culture, and expectations? A structured onboarding program consistently communicates your Mission, Vision, Values, Cultural Behaviors, key resources, and mutual expectations—ensuring every new employee receives the information and experience they need to succeed.