When Storytelling Meets Strategy

A strategy can become a dry, lonely thing that lives its entire life in a file, only to be picked up, brushed off, and reconsidered at the one-, 3-, and 5-year mark.

But when combined with powerful storytelling, new Strategies come to life and can change the future of your organization.

When you share your strategy, again and again, to different groups of stakeholders, take care to tailor your presentation so that each function sees its role in bringing the vision to life.

Take time to explain the WIIFM to everyone who needs to contribute to your journey.

Define and celebrate progress at every step along the way.

Like any important change, a new strategy needs a coordinated communications plan designed to drive stakeholder engagement and positive outcomes throughout the entire strategic timeline.

Senior leaders need to show up! And advocate as visible, inspiring strategic sponsors – using plain speak to talk up why the new approach is powerful, meaningful, and how EVERYONE wins when the vision becomes a reality.

Unfortunately, leaders often spend so much time in the kitchen, ‘cooking up’ the new strategy, that they are a little bit tired of it and are already ready to move on, forgetting that most of the organization is still in the dark about the plan -- let alone getting excited about the potential it brings to the organization and everyone in it.

STRATEGY RELAUNCHES CALL FOR POWERFUL, ENGAGING COMMUNICATION CAMPAIGNS with a regular cadence of storytelling to bring them to life and engage the hearts and minds of stakeholders across the company.

What's your strategy relaunch plan?
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